What is content marketing, and how can it build your business? Content marketing is not a quick fix. It’s a long-term strategy for building an effective online presence. Content marketing is a digital marketing strategy that uses targeted written or visual content such as articles, blogs, posts, white papers, videos, photos, infographics or case studies to increase SEO ranking.  Content should demonstrate your brand, and how it can add value, solve a problem or provide a service relevant to their needs.

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